I’m a creative leader and brand consultant based in London, with over 25 years of experience working in branding, design, video and publishing for the cultural, entertainment and luxury sectors.
I work with arts organisations, charities, start-ups and creative businesses to help them develop impactful brands and create effective marketing campaigns. Strategy is fundamental to delivering exceptional creative work, and I collaborate with you and your team to ensure your business thrives and reaches new audiences.
How I can work with you:
Creative direction
Develop and execute creative ideas that translate your brand’s vision into impactful design and campaigns (both in print and digital)
Creative direction for branded content, including art direction and creative leadership on film and photography shoots
Led and mentor your in-house and external creative teams to produce their best quality work to brief, on time and on budget to meet your business goals
Help you appoint the right creative agencies: briefing, reviewing creative work and giving feedback
Collaborating with a wide range of creatives including artists, illustrators, film-makers, photographers, stylists, motion artists, producers and editors
Presenting and pitching creative concepts to internal and external clients
Creating a bespoke team for your project from my network of freelancers
Creative and brand strategy
In-depth research and insights into your business, competitors and audience
Managing your rebrand project, including implementation and staff engagement
Reviewing and auditing your current brand, identifying ways to improve consistency
Defining your brand strategy: your purpose, proposition, personality, tone of voice
Defining a brand photography style: commissioning, briefing and art directing
Applying your brand’s visual language to you website, social media and digital marketing campaigns
Devising a branded content strategy for social, digital, film, OOH, radio and events