I’m a creative director and brand consultant based in London, with over 25 years of experience working in branding, design, video and publishing for the cultural sector.

I work with arts organisations, charities, start-ups and creative businesses, both small and large, to help them develop impactful brands and create effective marketing campaigns. I love shaping distinctive visual identities and producing beautiful creative work that connects with audiences and helps grow businesses.

How I can work with you:

Creative direction

  • Develop and execute creative ideas that translate your brand’s vision into impactful design and campaigns (both in print and digital)

  • Creative direction for branded content, including art direction and creative leadership on film and photography shoots

  • Led and mentor your in-house and external creative teams to produce their best quality work to brief, on time and on budget to meet your business goals

  • Help you appoint the right creative agencies: briefing, reviewing creative work and giving feedback

  • Collaborating with a wide range of creatives including artists, illustrators, film-makers, photographers, stylists, motion artists, producers and editors

  • Presenting and pitching creative concepts to internal and external clients

  • Creating a bespoke team for your project from my network of freelancers

Branding

  • Managing your rebrand project, including implementation and staff engagement

  • Reviewing and auditing your current brand, identifying ways to improve consistency

  • Defining your brand strategy: your purpose, proposition, personality, tone of voice

  • Defining a brand photography style: commissioning, briefing and art directing

  • Applying your brand’s visual language to you website, social media and digital marketing campaigns

  • Devising a branded content strategy for social, digital, film, OOH, radio and events